Art, a lever for business performance
It is a given that Art and business exchange and build together. Art gives meaning to the communicating company. It nourishes the employer brand and brings innovation. It allows different communication. This is an opportunity to create new distribution channels and to open up to different audiences.
The encounter between Art and employees has a beneficial impact on teams. Employees quickly develop knowledge that enables them to meet new customer requirements.
The cultural contribution within the company, a symbol of innovation and creativity, brings together employees, proud of their company’s image.
Beyond pleasure, emotion and discovery, many initiatives can be set up: meetings with artists, Art history conferences, artistic workshops, talent days, acquisitions in joint committee (employees and professionals)… In this case, there is a strong tendency towards mediation and interactivity with employees; there is pride in discovering a world that employees do not know. Ultimately, increased efficiency for the business.
More and more companies are welcoming their employees to creative team-building workshops led by artists. These workshops make it possible to think differently on managerial themes and to promote exchanges within the company.